Who is on the Field Team?
Black Diamond Outreach (BDO) has a very structured canvassing and outreach team to serve each campaign we work on. Every campaign will have the following structure and is designed to scale as needed to fit the project.
Canvass Directors: All canvass directors are experienced in running canvass operations and are trained in leadership and reporting. They work on defined time lines and have direct access to BDO senior staff for support. The canvass director will oversee the recruiting, hiring and training of all canvass staff.
Directors send data and anecdotal canvass reports daily to the campaign.
Assistant Canvass Directors: BDO’s assistant canvass directors are the most experienced canvassers. The assistant canvass directors are in the best position to assist training new canvassers, overseeing advanced in-field training, and are the first point of contact for BDO field managers. This process ensures that the quality of BDO’s canvass operations meets and exceeds the client’s expectations each and every day.
Administrative Director: BDO has a highly experienced administrative director to oversee all financial and data reporting from BDO’s field operation. The administrative director will also oversee all financial and pay systems for the canvassing and outreach operation. This person works closely with the canvass directors to ensure all record keeping is accurate and in line with all campaign finance laws.
Field Managers: BDO takes pride in its field managers, one for every four canvassers, who are there to run the day-to-day field operations. Field managers will be responsible for helping to train new canvassers in the field, tracking all target contact information properly, and motivating the canvassers to exceed their goals. Field managers will conduct a status check mid-way through the canvass shift to ensure any concerns can be addressed in real-time.
Canvassers: On the front lines are the canvassers, knocking on doors each day, conveying the message of the campaign, and recording all target contact data in a manner that will make it easy for your campaign to build support. Many BDO canvassers have extensive experience canvassing on legislative races as well as canvassing for a variety of non-profit and advocacy clients. This experience leads to high quality conversations and a great work ethic in the field. Canvassers go through daily training role-plays in the office before knocking on doors.